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Jan 18, 2005Comments: 0 · Posts: 13612 · Topics: 756
From New Scientist Print Edition.
Michael Bond
19 August 2006
BEWARE your TV. Depending on who you listen to, it makes you more violent, increases obesity and consumption of tobacco and alcohol, encourages risky sexual behaviour and leads to greater social isolation. If you still aren't convinced of the dangers, try this one: the way television covers current affairs so distorts your sense of reality and the risks you face that you end up living a fantasy life.
You may not realise it, but your ideas of the world and the decisions you make - how to travel, where to live - are heavily influenced by what you see on news programmes. Since they are a poor reflection of what's going on, you end up making poor judgements. People running governments are no exception: they pass policies based on false realities. This is not a neo-Luddite manifesto: there's plenty of research to back it up. First, though, why pick on television? Surely all media influence our picture of the world. True, but television is particularly potent: it is visual and direct, which makes it more likely to trigger an emotional response than newspapers or radio. And when we get emotional, we're less able to make sensible judgements about risks.
"We are not rational enough to be exposed to the press," says Nicholas Taleb, professor in the sciences of uncertainty at the University of Massachusetts at Amherst. "We're too impressionable. The television media is destroying our probabilistic mapping of the world. If you watch a building burning on television, it's going to change your attitude towards that risk, no matter your intellectual sophistication."
Underlying this is a phenomenon known as the "availability heuristic", first identified in the 1970s by psychologists Daniel Kahneman and Amos Tversky. It describes how people base their predictions about the future more on the vividness and emotional impact of past events than on the probability of them happening again. So people rate their chances of dying in a plane crash higher after watching a news item about such an event.